Consumer-first digital advice

Bank grade robo-advice technology for financial institutions seeking to develop and grow digital advice, distribution, partnerships and channels.

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Our mission

Helping customers make better financial decisions

We’re on a mission to ensure everyone can achieve a better financial life through advice. We do this by working with and providing our platform to large enterprises, so we affect changes on a large scale.

Ignition helps financial institutions attract, retain, and service consumers digitally. Our advice technology assists new and existing client customers make better financial decisions compliantly and digitally.

Ignition platform

Here’s the breakdown

The Ignition engine is a white-label, multi-currency, bank grade digital financial advice platform. It is compatible with the current legacy/migrating technology environments of large financial institutions.

Consumers need help and service at different times, and at varying levels of complexity on their path to making financial decisions. We focus on supporting these customers, helping them take appropriate actions, and make better financial decisions.

Full end to end platform for enterprise. Onboarding, consumer engagement, compliant advice, sales completion, on-going account management and client servicing.

Hybrid technology configured for digital direct to consumer advice, adviser initiated, adviser assisted.

Our platform is modular allowing our clients to turn on only what they require.

Bank-grade technology that is GDPR and ISO/IEC 27001:2013 compliant.

The core of our technology
Hybrid : Self-serve and/or adviser led

Reinventing the experience for customers of enterprise clients by providing a hybrid approach to financial advice.

Highly configurable and API first

Adaptable and flexible solutions configured to work for all our clients by robust API.

Scalable

Deployed and hosted on a robust infrastructure which can scale on demand.  

Bank-grade technology and compliance

Our technology is live with enterprise clients in Australia and a tier 1 European Bank. Consistent, clear, compliant advice.

Algorithmic advice

Our platform drives algorithmic financial planning advice for your customers.

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Why work with us?

Advice for everyone

Our technology caters for direct-to-customer, adviser initiated, and adviser assisted financial advice capabilities. Reduced distributions costs, digitally serving, compliance at the core.

Decision support engines that are educational, exploratory, and relevant.

Our people

We understand your world

We are a team of professionals passionate about helping consumers make better financial decisions.

Our core teams are located in Dublin and Sydney. We are a blended collective of experienced financial services sector professionals, business owners, mathematicians, developers, and UX designers.

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Head office
Sydney, Australia
NorthPoint, Level 17, 100 Miller St
North Sydney, NSW 2060
+61 1300 656 924
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European Operations
Dublin, Ireland
13 Adelaide Road,
Dublin, D02 P950
+353 1 555 1662
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Media
For all media enquiries please contact us at the following:
+61 437 820 015
Careers
If your next role isn’t listed in the openings, but you want to join the team, email your current resume to:
Job openings

Investment

An end to end, fully configurable solution to allow Asset and Wealth manager to offer their products to market via a direct digital channel. The Ignition solution can be configured for varying risk profiling models, hand single or multiple investment arrangement and parties, offer a single product, suite of funds or model portfolio output and can facilitate or integrate to application systems.

Key Functionality

  • End to end robo advisor solution
  • Highly customisable
  • Flexible product catalogue mapping
  • Triage and in journey support ready
  • Digital, Hybrid and Advisor use
  • Funds, ETF’s and listed securities compatible
  • Lump sum and/or regular investment
Book a demo
Investment
Investment

Insurance

An end to end, fully configurable solution to allow the distribution of personal insurance (by a bank, wealth manager or the insurance company) via a direct digital channel. The Ignition solution can be configured for customised risk methodologies, hand single or multiple risk assessment, integrate into risk quotation engines, and can facilitate or integrate to application systems.

Key Functionality

  • End to end robo advisor solution
  • Highly customisable
  • Flexible product catalogue mapping
  • Triage and in journey support ready
  • Digital, Hybrid and Advisor use
  • Life, Term, Trauma and Income insurance policy compatible
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Insurance
Insurance

Pensions

An end to end, fully configurable solution to allow the engagement of pension fund (defined contribution) investors at scale via a direct digital channel. The Ignition solution offers the ability for investors to define their retirement goals, model their retirement outcomes and take action through advice to improve their retirement outcomes through changes to their contribution levels and investment portfolios.

Key Functionality

  • End to end robo advisor solution
  • Highly customisable
  • Flexible product catalogue mapping
  • Triage and in journey support ready
  • Digital, Hybrid and Advisor use
  • Funds, ETF’s and listed securities compatible
  • Determines both retirement lifestyle and affordability
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Pensions
Pensions

Financial Snapshot

Driven by the Ignition Financial Engine our Financial Snapshot allows the customer (or integrated data source) enter a series of facts after which the Engine assesses the customers progress on a series of Financial Wellness Metrics and offers a score and series of recommendations. All metrics, scoring, outputs, Next Best Actions (NBA) and products can be configured and mapped according to the organisations needs and preference.

Key Functionality

  • Intuitive personal financial assessment
  • Highly customisable
  • Offers Wellness and progress scoring
  • Connects to Next Best Action and other Ignition journeys
  • Ideal customer engagement tool 
  • Can be deployed proactively in batch mode (with datafeed)
  • Data capture opportunity for the institution
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Financial Snapshot
Financial Snapshot

Goals Explorer

Embracing a goals-based advice approach the Ignition platform offers organisations the ability to let their customer self-explore their personal and lifestyles goals including prioritising the importance of these goals. Goals exploration can then be linked to Next Best Actions (either journeys or education materials) or to the provision of a customer report for the customer. In future upgrades it is intended that goals exploration will transition

Key Functionality

  • Intuitive goals exploration and prioritisation module
  • Highly customisable
  • Can be mapped to organisations offering and startegies
  • Connects to Next Best Action and other Ignition journeys
  • Ideal customer engagement tool 
  • Data capture opportunity for the institution
Book a demo
Goals Explorer
Goals Explorer

Financial Engine

The Ignition Financial Engine is the brains that power all journeys and experiences on our platform (essentially driving the front-end platform that is the UI). As the Financial Engine is a back-end platform on its own this can be offered to organisations in API-only form to power their custom build experiences including robo-advice journeys.

Key Functionality

  • Powerful logic engine that identifies data needed and delivers interpreted results
  • Drive Engagement, Advice and Product selection
  • Can be consumed headless (via API)
  • Connects to Next Best Action and other Ignition journeys
  • Highly configurable  
  • Includes compliance safeguards
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Financial Engine
Financial Engine

Smart Content Engine

To offer a personalised content experience (articles and videos) Ignition can offer organisations an embeddable smart contact engine which uses the data collected by the financial engine during journeys taken to inform what type of content may be most appropriate for the customer. This engine can also be an action arising from the Next Best Action process.

Key Functionality

  • Configurable module for embedding into a dashboard or portal
  • Content upload available from the institution
  • Data and tagging to deliver tailored content
  • Offer analytics from usage
  • Can be connected to Next Best Action
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Smart Content Engine
Smart Content Engine

Analytics

Ignitions advisory journeys and financial engine are able to be configured with multiple points of data collection in addition to the fact collect required by the engine to deliver outputs. All data is anonymised, encrypted and retained by the platform(s). Ignition can easily expose these analytics (either in part or full) to the organisation via API or other means to enhance the organisations Information Systems.

Key Functionality

  • Customer Data & analytics
  • Journey Data & analytics
  • Metadata
  • Bulk delivery
  • Standard reports and visualisation (coming soon)
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Analytics
Analytics

Financial Advisor System

While the Ignition platform is primarily built to enable customer first, digital first experiences in the domain of robo-advisory and financial services (advice) offerings our platform can easily be configured for hybrid advice delivery. This included the ability for advisers or administers to drive journeys on behalf of a customer including starting new journeys, prefilling, clearing triages, intervening and completing journeys.

Key Functionality

  • Create new customer & journeys
  • Manage customers and progress
  • View and edit
  • Advisor Emulation
  • Ideal for in office/branch and over VC
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Financial Advisor System
Financial Advisor System
Investment

Investment

An end to end, fully configurable solution to allow Asset and Wealth manager to offer their products to market via a direct digital channel. The Ignition solution can be configured for varying risk profiling models, hand single or multiple investment arrangement and parties, offer a single product, suite of funds or model portfolio output and can facilitate or integrate to application systems.

Key Features

  • End to end robo advisor solution
  • Highly customisable
  • Flexible product catalogue mapping
  • Triage and in journey support ready
  • Digital, Hybrid and Advisor use
  • Funds, ETF’s and listed securities compatible
  • Lump sum and/or regular investment
Book a demo
Book a demo