Consumer-first digital advice
Bank grade robo-advice technology for financial institutions seeking to develop and grow digital advice, distribution, partnerships and channels.
Our mission
Helping customers make better financial decisions
We’re on a mission to ensure everyone can achieve a better financial life through advice. We do this by working with and providing our platform to large enterprises, so we affect changes on a large scale.
Ignition helps financial institutions attract, retain, and service consumers digitally. Our advice technology assists new and existing client customers make better financial decisions compliantly and digitally.
Ignition platform
Here’s the breakdown
The Ignition engine is a white-label, multi-currency, bank grade digital financial advice platform. It is compatible with the current legacy/migrating technology environments of large financial institutions.
Consumers need help and service at different times, and at varying levels of complexity on their path to making financial decisions. We focus on supporting these customers, helping them take appropriate actions, and make better financial decisions.
Full end to end platform for enterprise. Onboarding, consumer engagement, compliant advice, sales completion, on-going account management and client servicing.
Hybrid technology configured for digital direct to consumer advice, adviser initiated, adviser assisted.
Our platform is modular allowing our clients to turn on only what they require.
Bank-grade technology that is GDPR and ISO/IEC 27001:2013 compliant.

Hybrid : Self-serve and/or adviser led
Reinventing the experience for customers of enterprise clients by providing a hybrid approach to financial advice.

Highly configurable and API first
Adaptable and flexible solutions configured to work for all our clients by robust API.

Scalable
Deployed and hosted on a robust infrastructure which can scale on demand.

Bank-grade technology and compliance
Our technology is live with enterprise clients in Australia and a tier 1 European Bank. Consistent, clear, compliant advice.

Algorithmic advice
Our platform drives algorithmic financial planning advice for your customers.















Why work with us?
Advice for everyone
Our people
We understand your world
We are a team of professionals passionate about helping consumers make better financial decisions.
Our core teams are located in Dublin and Sydney. We are a blended collective of experienced financial services sector professionals, business owners, mathematicians, developers, and UX designers.